The advantages of exclusivity
A luxury property is not sold the same way as a regular property
The Groupe Mercure stands for:
- A past that guarantees our future, since 1936,
- The only national network specialised in distinctive, heritage, and luxury real estate with locations throughout France,
- Service and knowledge provided by experts,
- Commitment to a sales strategy that aligns with established objectives,
- An effective communication plan with short- and long-term strategies.
When you sign an exclusive agency agreement with Groupe Mercure, we guarantee you will benefit from:
- An exclusive, professional relationship with a single point of contact,
- Consistent messaging,
- Trustworthy, transparent marketing,
- A partnership that protects our shared interests,
- Highly-motivated employees,
- Selection of financially-solvent buyers = more time + security for seller,
- Maximised property value.
Because more middlemen does not mean more potential buyers
Buyers love what is new and rare
Groupe Mercure’s 20 offices offer you a complete portfolio of modern, effective communication options:
- From a well-known agency and a national group with numerous partners around the world,
- From a partner in international networks representing luxury agencies around the globe,
- Listing in our window displays: at the local agency and/or Paris agency based on the level of confidentiality requested,
- Listing on our partner websites,
- Advertising in national press
- Advertising in international press
- Individual or group advertising in specialised press
Depending on the property, we will:
1 - List property on our French and English websites,
2 - Appoint a Groupe Mercure international team member to handle dossier,
3 - Arrange a professional photo session,
4 - Send a complete dossier to our numerous international partners (in the United States, Mexico, Italy, Germany, Belgium, United Kingdom, etc...),
5 - Create a luxury dossier including exact location, land registry map, aerial view, utilities, etc., in French and English,
6 - Share property information on YouTube and other social networks.
Multiple communication methods combined with quality service:
- Visit reports, information on clients who have declined to visit, details about competing properties put on the market,
- Communication plan report and full review each month,
- Potential buyer solvency research and tracking until sale is concluded.
All this made possible by a contractual commitment